Website Localisation Services

Why localise your web site?

• Over 403 million people (63,5% of the total estimated online population) speak a native language other than English (GlobalReach)
• More than 100 million people search and surf the Web only in their native language
• As of Nov. 2002, 68% of the Web content was in English (eMarketer), this figure is dropping dramatically and is expected to reach 40% by the year 2005
• Web users are four times more likely to purchase from a site that communicates in the customer's native language (IDC)
• Visitors stay for twice as long (i.e., site stickiness is doubled) on sites written in their own language (Forrester Research)
• By the end 2004, 50% of all online sales/trades are expected to occur in non-English languages
• Although the web has predominantly been an English-centred medium, leading companies identify that a growing percentage of their market is non-English speaking

Why London Translations?

London Translation over extensive experience in website translation and localisation. We have a team of professionals dedicated to Web Design and authoring, Internet Marketing, promotion and search engine positioning, Web scripting, and web text internationalisation and localisation.

Website translation and localisation is a particularly delicate and complex operation, involving diverse skills and requiring experience of co-ordinating many different work streams. As with any translation and localisation project, it is not enough to simply convert the text into the destination language; rather the success of a website translated into a language different to the original depends on several factors;

• Textual content: Must be adapted to the linguistic and cultural system of the target language, the dialect and style used must be appropriate to the target audience.
• Graphics: Graphical components must be edited to meet linguistic and cultural requirements.
• Scripting components: Javascript, PHP, Perl, Asp, database, etc. must be adapted to work within the local operating environment.
• Page formatting: Pages must be formatted so as to be compatible with the original graphical structure and made attractive to search engines to ensure maximum exposure.