VALIDATA™
International Linguistic Checking Services
Helping you avoid brand
disasters, world-wide
International
linguistic checking makes sure the words you use are appropriate
to the audience you are addressing - in their native language.
Why linguistic checks are
a 'must-have'
Whilst we may think
we live in a homogenous global village, there are very real
cultural and linguistic differences across international
markets. |
Awareness and sensitivity
of international diversity is critical to success.
Getting it wrong
can spell DISASTER for your
brand leading to loss of reputation, wasted marketing spend
and even possible legal action.
VALIDATA's International
linguistic checks provide insurance against such faux pas.
Services include name checking, culture checking and strap-line
checking as well as localisation to help you:
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Ensure brand & product names are effective
in your target markets.
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Maintain strapline and key message consistency
across multiple international territories.
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Avoid the potentially disastrous consequences of
linguistic and cultural faux pas.
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All
this for less than you'd expect to pay for 1 night's hotel
accommodation. |
Validata™ - Don't let your
brand leave home without it. |
Why Validata™?
The resources and skills needed
to perform checks and localisation in-house are prohibitively
expensive for all but the largest of organisations. VALIDATA
offers a cost effective outsourced solution to these challenges.
We consider not only the dangers
of literal translations, but tone, colloquial terms, cultural
preferences, nuances and traditions.
Our unique VALIDATA
system ensures precise locality checking. Key components include:
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Global reach - Over 1,000 experienced
mother tongue bi-lingual trained researchers with strong
insights and in-depth knowledge of their local markets.
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Expertise - All subjects across all
markets.
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Flexibility – Bespoke services
to suit all requirements.
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Speed – Fast turnaround,
often within 24 hours |
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Value for money –
High-quality service at a fraction of conventional costs |
VALIDATA Check Packages
VALIDATA Check Packages are available
in over 150 languages. Please call for details.
Package |
Description |
Typical Applications |
Price |
Name Check |
Ensure names are appropriate for use
in target markets. |
Checking product names, company names,
trademarks and titles. |
From £55.00
+ VAT |
Culture Check |
Avoid cultural faux pas. |
Checking advertising imagery, colours,
product packaging and positioning. |
From £95.00
+ VAT |
Message Check |
Ensure messages are appropriate and
consistent across target markets. |
Strapline, slogan and marketing and
website copy checking. |
From £110.00
+ VAT |
TOTAL CHECK |
Name, culture and message checking in
one convenient, cost effective package. |
Product launches and global campaigns. |
From £220.00
+ VAT |
Previous Clients
The VALIDATA team have worked
with some of the leading communication agencies, corporates and
institutions around the world:
| • Interbrand |
• Singapore Airlines |
• FIFA |
| • Landor Associates |
• Ford |
• Dutch Oil & Gas |
| • MSI International |
• General Motors |
• Made in Germany |
| • The Corporate Word |
• Sainsbury’s |
• Exportant (Holland) |
| • Brandsmiths |
• SmithKlineBeecham |
• AIMRI (UK) |
VALIDATA helping you avoid
brand disasters
The price of getting it right is often miniscule
compared to costs when things go wrong.
We invite you to download a copy of our free whitepaper
which contains graphic illustrations of what can go wrong and
the simple steps you can take to avoid disaster.
To receive
a FREE copy of our whitepaper
International
Brand Disasters
And the 10 steps you must take to avoid them
submit form below |
 |
ADULT
CONTENT WARNING: Contains examples of branding errors
by major companies with connotations of a sexual nature
which some people may find offensive.
|
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VALIDATA. WE CHECK
WORDS-WORLDWIDE
|
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