Agent Moore - Codename Supermum

“I just had to do something”

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Supermum Barbara Moore has a voracious appetite for success and the arrival of two children in recent years has done nothing to quell her drive and commitment.

True she has had to curtail her career as a top accountant but with Just Dial she has found a flexible way to raise a young family while sinking her teeth into a brand new project. Alice, 7, and Louise, 5, are clearly the most important things in Barbara’s life at the moment and two small children are a full time job – well almost. Barbara needs to be based close to home to take Louise and Alice to and from school and to spend the kind of quality time with her kids that all parents crave. This does not mean she has no spare time though and as Barbara explains, "Just Dial stops me from sitting at home all day watching the likes of Kilroy on television. I just have to do something" Barbara is a remarkably spirited lady, brimful of imaginative ideas - we’ll come to one of those later - and clearly fascinated by the possibilities open to her as a Just Dial agent. She is already doing the simple things very well. Here is how.

TOP TIPS

• She makes her own business cards condensed from the A4 web tool flyer in the Agents section of the Just Dial Website – at a cost of under 1p per card.

• She then: "Just walks down the street handing them out." Wherever Barbara goes her cards go and she hands out 500-1000 every single week.

• She targets the communities likely to benefit from using her numbers. For example she has a Jamaican number and this weekend plans to visit Brixton with: "A wallet full of cards".

• She leaves her cards in the kind of places where they will be noticed and read. "I’ve found that barber shops are particularly good" she says

• She is in the process of setting up her own website that will contain information on her numbers and rates.
  

And as for that really clever, imaginative part? Well as I left, Barbara was on her way to South Africa House with a huge pile of cards advertising her South African numbers. Not only was she planning to see if she could arrange to make a mounted display for the reception area, she was also going to ask for a list of businesses that have day to day contact with South Africa. Providing her trip was successful, Barbara will now begin to target other embassies. And if it didn’t work? Well there’s no doubt that she’ll dream up other ingenious plans and keep going until she does find more success. That’s why Barbara and Just Dial are so suited to each other – there are so many different ways to attract customers.

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