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Welcome to this third edition of DISPATCHES.

Saving you money

We lead with the launch of our new Campaign for Fair Pricing initiative designed to save you money on translation services. See article below.

We're also giving away 50 Chinese Trade Guide 2008 CDs packed full of valuable information.

We hope you find the information useful.

DISPATCHES is an occasional newsletter designed to keep you up-to-date with what we're doing to help you prosper in the global marketplace. To unsubscribe click on the link in the bottom right hand corner of this page.

Campaign for Fair Pricing

"Don't give your translation company licence to print money at your expense."

Peter Bennett CEO London Translations

Our Campaign for Fair Pricing is a new initiative designed to save you money on translation services.

In this controversial report we expose FIVE tactics which translation agencies may use to inflate your bill and present countermeasures you can deploy to protect yourself against costly mistakes.

Click here to download your FREE money-saving guide

Why name calling CAN hurt you

When launching products overseas, it's worth remembering that names do not always travel well.

Whilst we may think we live in a homogenous global village, there are very real cultural and linguistic differences across international markets.

In Japan there's a brand of soda called “Calpis Nude"; perhaps not an ideal name to use should they decide to launch into the UK market. Schweppes’ slogan "Schweppes Tonic Water" read as “Schweppes Toilet Water" when originally translated into Italian.

Before you settle on a name, and certainly before you spend money on collateral or advertising, it's vital that you check its suitability for your target market.

Getting it wrong can spell DISASTER for your brand leading to loss of reputation, wasted marketing spend and even possible legal action.

Our VALIDATA International linguistic checking services provide insurance against such faux pas for less than you might think.

International Brand Disasters
And the 10 steps you must take to avoid them

Click here to download your FREE copy of our whitepaper

OTHER RESOURCES

Instant telephone interpreters - No need to learn to speak Mandarin (or any other language for that matter).
It's not what you know but who you know - 'Guanxi' and the importance of connections in China.
Warning! Made in China - Not everything coming out of China is good for your business.

Free Chinese takeaway - 50 Trade Guide 2008 CDs

Whilst the West struggles with the credit crunch, China continues to enjoy double-digit growth. Time to look East for new business?

It's over 2,000 years since China's Sun Tzu first noted the importance of information in his Art of War treatise.

In business as in battle, now as then, access to up-to-date information often means the difference between success and failure.

Intelligence is particuarly important when targeting new markets.

That's why we're giving away 50 copies of the 2008 version of the UK Trade and Investment China Trade Guide CD.

Sponsored by the China-Britain Business Council and the British Chamber of Commerce in China, this CD is a goldmine of useful information and a must for people serious about doing business with the Chinese.

London Translations is here to help you profit from China's prosperity.

Click here to claim your FREE CD

(50 copies only. First come, first served - Act now to avoid disappointment)

OTHER RESOURCES

Instant telephone interpreters - No need to learn to speak Mandarin (or any other language for that matter).
It's not what you know but who you know - 'Guanxi' and the importance of connections in China.
Warning! Made in China - Not everything coming out of China is good for your business.