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Welcome
to this first edition of DISPATCHES, an occasional
newsletter designed to keep you
up- to-date with what we're doing
to help you prosper in the global marketplace.
 We lead with the launch of our new VALIDATA international brand checking service to help you avoid disastrous overseas faux pas.
To celebrate, we're offering you the chance to win a case of FROG ROCK wine worth £120.00 just by keeping an eye open for unusual brands during the holiday season.
See SUMMER HOLIDAY COMPETITION article below for details of how to win.
We hope you find this newsletter useful and welcome your feedback to dispatches@london-translations.co.uk |
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VALIDATA
– Because names can hurt
you |
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We've all been told that...
'Sticks and stones can break your bones but names can never hurt you'
...We beg to differ. |
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Whilst it may be true in the playground, when it comes to your corporate bank balance, you can't afford to take chances.
Brand names often do not travel well and can be inappropriate, or even downright offensive, to overseas customers.
Over the years we've been asked to translate some real howlers and have recently launched a new international brand checking service called VALIDATA specifically designed to prevent such catastrophes.
FREE International Brand Disasters Report
Warning: Contains examples of branding errors with connotations which some people may find offensive. |
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(New)Location, (New)Location, (New)Location |
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For
the convenience of our growing
number of City clients,
we've recently opened offices
at 35 New Broad Street near
Liverpool Street station
in the City of London. |
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35 New Broad Street is the same building which houses the Institute of Directors' City Hub. In recognition of this, we're offering discounts to IoD members for a limited time only. Full details at:
http://www.london-translations.co.uk/iod/
We're located in room 507 with an endless supply of free tea and coffee so why not drop by? Simply take the lift to the 5th floor next time you're in or call 0207 021 0888 to arrange a good time for an informal chat.
The full address is 35 New Broad Street, London EC2M 1NH, click here for map |
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SUMMER HOLIDAY COMPETITION |
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To celebrate the launch of VALIDATA
we're giving away a WHOLE CASE of delicious FROG ROCK Australian Wine worth £120.
This fabulous prize will go to the person who spots and sends in the most amusing foreign product package. |
We think 'FROG ROCK' is a pretty
weird name for wine but as mentioned in
the leading article and demonstrated in
our free
report, it
can get worse - much worse.
We're
always on the lookout for examples of where
it went wrong so, whilst away on holiday,
keep an eye open and email us a photograph
of yourself holding the most amusingly named
foreign product you can find.
Pictures should be emailed to dispatches@london-translations.co.uk no later than September 15th 2007. The winner will be notified by email on 1st October 2007.
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